Butler Street

Client: Butler Street specializes in helping companies and their sales teams grow through management consulting, training, and research programs. Their approach focuses on knowledge sharing led by experienced C-level executives, helping companies achieve lasting results in Client Development and Talent Development. Butler Street delivers measurable results by advancing client relationships, improving decision-making, and providing actionable insights.

Challenge: Butler Street’s legacy client management software included key features such as key account management, account documentation, risk calculation through mathematical modeling, and a relationship matrix. However, the system required individual installations for each client, resulting in high maintenance costs and complexity. The outdated architecture led to suboptimal performance and a lackluster user experience. Butler Street sought a technology partner with extensive experience in enterprise-level product development.

Solution: SSI’s engineering team developed a new version of the application, introducing multitenancy and multilingual support to manage all clients under a single instance, significantly reducing maintenance overhead. To enhance the user experience, SSI redesigned the UI/UX, creating an intuitive interface that improved user interaction. Customizable notification alerts were integrated to ensure users stayed on top of their tasks, while SSI added CRM integrations, such as Salesforce, to broaden Butler Street’s client engagement capabilities.

As an AWS Partner, SSI’s AWS-certified team implemented Amazon Simple Notification Service (SNS) and Amazon Relational Database Service (RDS) to optimize the production environment, ensuring scalability and performance. This long-term partnership has allowed SSI to continuously collaborate with Butler Street, planning and developing ongoing enhancements to the platform.

Result: SSI successfully met tight deadlines for critical releases, delivering new features and functionalities committed to Butler Street’s clients. The new architecture enabled Butler Street to scale its platform, driving increased client subscriptions. The improved UI/UX also led to higher user engagement and client acquisition.